The Complete Guide to
GEO & AEO
Generative Engine Optimization (GEO) and AI Engine Optimization (AEO) are the next frontier of brand visibility. Learn how AI platforms discover, rank, and recommend brands.
What is GEO/AEO?
Generative Engine Optimization (GEO)
The practice of optimizing your brand's presence in AI-generated responses. When users ask ChatGPT, Claude, or Gemini for recommendations, GEO ensures your brand appears.
AI Engine Optimization (AEO)
Similar to GEO, AEO focuses on how AI search engines like Perplexity cite and reference your brand when answering user queries.
Why it matters
- Millions of users now ask AI for product recommendations instead of searching Google
- AI platforms synthesize information and recommend specific brands by name
- If you're not being mentioned, your competitors are capturing that demand
AI Platforms That Matter
These are the AI platforms where your brand visibility is being shaped.
ChatGPT
OpenAI's flagship model, used by 100M+ weekly users
Gemini
Google's AI integrated across Search and workspace
Perplexity
AI search engine with source citations
Claude
Anthropic's assistant, known for nuanced responses
Grok
X/Twitter's AI with real-time data access
AI Overview
Google's AI-generated summaries in search results
How MRKTlabs Helps
Our platform gives you complete visibility into how AI platforms represent your brand.
Brand Monitoring
See exactly when and how AI platforms mention your brand in their responses.
Competitor Tracking
Compare your share of voice against competitors across all AI platforms.
Prompt Testing
Configure custom prompts to test how AI responds to relevant queries.
Visibility Trends
Track your brand's mention rate over time with historical data.
Citation Analysis
See which of your pages AI platforms cite most frequently.
Actionable Insights
Get recommendations to improve your visibility based on scan data.
Getting Started
Start tracking your AI visibility in five steps.
Request an analysis
Tell us about your brand and what you want to track. We handle the rest.
Configure your brand
Add your brand name, website, and key descriptors that AI should associate with you.
Add competitors
Track competitors to benchmark your share of voice across AI platforms.
Set up prompts
Choose from templates or create custom prompts relevant to your industry.
Run your first scan
Query all AI platforms and see your visibility metrics in minutes.
Optimization Tips
Improve your brand's presence in AI-generated responses.
Publish deep, structured content
AI platforms pull from your website when forming answers. Cover your product, use cases, and differentiators in detail — thin pages get skipped.
Earn third-party mentions
AI weighs sources by authority. Get cited in industry publications, directories, and review sites — each mention reinforces your brand in training data.
Own the comparison queries
Users ask AI "best X for Y" constantly. Publish honest comparison pages and listicles so AI has your framing, not a competitor's.
Keep brand language consistent
Use the same product names, descriptions, and positioning everywhere. Inconsistent messaging confuses AI platforms about what your brand actually does.
Add structured data and FAQs
Schema markup and FAQ sections give AI platforms clean, parseable information about your brand. Structured content gets picked up more reliably than prose alone.
Track, test, repeat
Run scans regularly to see which prompts mention you and which don't. Adjust your content strategy based on real visibility data, not guesswork.
Ready to track your AI visibility?
See how AI platforms mention your brand and start optimizing your presence.